Big-Brand
Climate+ AR
Over one billion people use AR Filters.
Trusted by Google, LEGO & NBA, we're an AR Agency creating carbon-offset augmented reality for brands and agencies in the UK & US.
All Branded AR Filters Made by Gloam
Big-brand campaigns
Billions of views
Most advanced AR
No app
needed
We make
Brilliant AR Filters for
Instagram, TikTok, Snapchat & WebAR
"Working with Paul on our ESPN AR Filter was a total joy! His AR experience and quick turnaround made the filter a great success!"
Brad Ross
Senior Designer at ESPN
Try-Before-You-Buy Snapchat Lens for the new Pixel Watch 2.
Shows live time
Swap between four colours
Pixel Watch 2
Made for Google.
Try-On AR
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Bring your brilliant AR idea to life with easy-to-follow user journeys and 2D-concept artwork.
NBA, Meta, Dr Pepper and more
Try-Before-You-Buy Instagram AR Ad for the launch of Google's first foldable phone.
Three interactive scenes
Seamless animations
Made for Google.
Pixel Fold
Launch Event AR
WebAR Brand Experiences
LEGO Batman
Front & back camera WebAR Filter to launch the new LEGO Batman game.
Made for Warner Bros.
3D animated eyes, mouth and body
TikTok AR Filters
Starting Five
TikTok AR effect to randomise your dream College Basketball line up.
Produced for ESPN. And made for TikTok.
TikTok AR Filters have the potential to have billions of organic views.
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The groundbreaking tactile Augmented Reality Filter. Pick up Gloam Bird to make him sing.
World First
Branded AR Filters
AR Table
Four interactive experiences to showcase Hitachi's worldwide electric rail system.
Tap a hotspot to trigger one of 12 animations and audio.
Made for Hitachi.
AR Marketing Campaigns
Baking Pro
Animated baking randomiser with five recipes
Made for Domino.
Animorphs
Seven endangered African animals, all 3D and each with their own unique interaction.
Made for the charity Tusk.
"Paul's AR Filter created a real buzz on the Tusk social channels. Smooth process, beautifully executed!"
Teresa Cook, Shelton Fleming
AR Advertising Campaigns
Music & Artist AR
2D'S Hat
From-camera effect for 'Cracker Island', the new album from Gorillaz.
Made for Parlophone Records.
Victory Goggles
Congratulate the Golden State Warriors, NBA Champions 2022.
All models made in Blender
Team reflection in Goggles
Tap to reveal animated trophy
Made for ESPN.
3D Modelling AR
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Why brands are still all-in on AR, how brands are using AR in 2025, how to use new AR Glasses in a brand campaign.
LEGO, Netflix, GUCCI and more
Share your brilliant AR Filter idea
No idea is too ambitious or too small
Creative AR Projects
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Exploring the possibilities of augmented reality through experiments and tutorials.
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Partner with us and we’ll plant five trees in Scotland, delivering one of the world’s first fully carbon-offset AR Filters for your brand.
Official Sustainability Partner
Frequently Asked Questions About AR Agencies
Q1. What does an AR agency do?
An AR agency designs and builds augmented reality experiences like AR Filters, WebAR campaigns, Snapchat Lenses, and TikTok Effects. At Gloam, we handle creative strategy, design, and development for brands and agencies across the UK, US, and worldwide.
Q2. How do I choose the right AR agency?
Look for an AR agency with proven results and experience across platforms. Gloam is trusted by Google, LEGO & NBA, with 120+ branded AR campaigns delivered since 2019. We combine creative storytelling with technical expertise to build AR experiences that perform.
Q3. How much does it cost to hire an AR agency?
Costs depend on the complexity of the effect and the platform. At Gloam, branded AR Filters typically start at £7,500 and can range up to £25,000+ for advanced WebAR or app-based experiences.
Q4. Which platforms do AR agencies work with?
We create AR campaigns for TikTok, Snapchat, WebAR, Instagram, and custom apps. Our goal is to help brands reach millions of users with immersive, shareable AR experiences.
Q5. How long does it take to create an AR campaign?
Production timelines vary by project. Simple AR Filters usually take 1–2 weeks, while advanced campaigns — like WebAR experiences or interactive mini-games — take 3–8 weeks depending on scope.
Q6. Why choose Gloam as your AR agency?
We’ve delivered award-winning AR campaigns for some of the world’s biggest brands, including Google, LEGO, NBA, Beats, and McLaren. Our team combines creativity, technology, and climate-positive production to deliver AR that gets results.